INTRODUCING A NEW & INNOVATIVE APPROACH TO CONVERGED OFFLINE TRADITIONAL MEDIA & ONLINE DIGITAL MEDIA ADVERTISING...
AN OPPORTUNITY FOR ADVERTISERS TO IMPROVE MULTICHANNEL CAMPAIGN CREATIVITY, CERTAINTY, ENGAGEMENT & PERFORMANCE ACROSS BOTH OFFLINE TRADITIONAL MEDIA & ONLINE DIGITAL MEDIA ALL-IN-ONE PLACE...
AN OPPORTUNITY FOR PUBLISHERS TO REDUCE RISKS & COSTS WHILE MAXIMISING REVENUES ACROSS BOTH OFFLINE TRADITIONAL MEDIA ASSETS AND/OR ONLINE DIGITAL MEDIA ASSETS...
AN OPPORTUNITY FOR TELCOS TO CREATE STRATEGIC NEW INCREMENTAL REVENUE STREAMS UTILISING EXISTING INFRASTRUCTURE & DATA ASSETS...
The growth of spoken-word content has been a constant for the past few years. The medium has become an essential element of the media mix for publishers, advertisers, and consumers alike. Spoken-word content is now a key component for both publishers and advertisers. The data that we reference does not include music but focuses solely on spoken-word listening research in the US. These habits are indicative of broader global trends.
The legacy digital advertising industry has been disrupted by recent moves by leading industry players like Apple and Google to tighten consumer data security that plays to their strengths and further centralises their dominance of the digital advertising universe.
The battle between offline and online media has raged ever since digital advertising emerged. Since that time the two advertising ecosystems have aggressively competed for advertising spend. In reality, each has its particular strengths and weaknesses.
We are entering a period of rapid market evolution, where disruptive innovation, increasing government regulation, and moves by leading players to protect their positions (Apple, Facebook, Google, etc.) can radically disrupt the market.
Experts are forecasting the ongoing disruption of both offline traditional media and online digital media advertising as content delivery technology evolves and regulators around the world enforce greater consumer privacy and security. Infomo offers Advertisers, Publishers, and Telcos a unique opportunity to take advantage of this disruption to leverage existing offline traditional media assets and online digital assets to rationalise and optimise supply-side inventory and demand-side campaigns for the benefit of both advertisers and publishers.
WHO WE ARE
Established in 2017 and operating across Asia, Infomo is an AdTech services business staffed by seasoned professionals that deliver a comprehensive range of direct marketing services to Advertisers, Publishers & Telcos.
WHAT WE DO
Infomo provides a comprehensive range of full-service advertising solutions tailored to our partner's specific needs. We provide both turnkey & managed service solutions that optimise advertising campaigns across publishers offline traditional media assets and online digital assets.
INTRODUCTION TO INFOMO
INFOMO FOR PUBLISHERS
INFOMO FOR TELCOS
GLOBAL ADVERTISING ECOSYSTEMS DOMINATED BY THE FEW
As the capabilities of offline traditional media converge with the capabilities of online digital media, hitherto effectively separated markets and each served by their own ecosystems, advertisers are striving for more efficient and effective campaigns while publishers are driven to maximise revenues from both their offline traditional media and/or online digital media.
This is the very problem that Infomo seeks to address. With a world-leading offline traditional (tv, radio, print, ooh, etc.) media trading platform and a world-leading online digital (web and mobile) media trading platform, Infomo automates the selling and buying of both offline and online advertising media for both advertisers and publishers.
DRIVING EQUITY & EFFICIENCY FOR ALL
NATION-WIDE ECOSYSTEMS THAT REWARDS EQUITY
Engage and interact directly with authenticated, identifiable audiences across both offline traditional media and online digital media. Create, target, schedule, manage, and analyse campaigns featuring a compelling portfolio of media and creative catagories.
Effectively leverage your offline traditional media ssets and/or your online digital media assets to create attractive premium advertising inventory, facilitate optimal context-appropriate multichannel advertising campaigns, and maximise potential advertising revenues.
Extend your market relevance and influence by leveraging your valuable legacy network and data assets to create a portfolio of compelling value-added services that engage and stimulate subscribers while providing new incremental revenue streams.